IFART REVENUE MANUAL
IFART REVENUE SOFTWARE

Pushing the mainstream acceptability of erotic devices even further, the company’s futuristic Berlin and Munich flagship stores were conceptualised by New York designer Karim Rashid and look more like Apple Stores than traditional erotic product retailers. To imagine that an erotic toy could win a global design award might have seemed absurd, but the founders of the company decided to go for it anyway. The company has won numerous awards for the quality and innovativeness of its designs – its DeLight product has even been awarded a coveted RED DOT product design award by the International Design Association, becoming the first erotic device to be inducted into the coveted design hall of fame.

Founded by Dirk Bauer and Michael Pahl in 1997, the company challenged the idea that erotic toys should be low-tech and modelled on parts of the human anatomy. You can’t get more absurd than the idea of German engineers strapping chairs to industrial robots – just for fun!Īlso in Germany, Fun Factory has emerged as one of the world’s most successful designers and manufacturers of erotic devices for women and men. KUKA has subsequently diversified into a range of entertainment-oriented robotic applications through its KUKA Entertainment Division. It was a huge hit, and the rides are now installed at fun parks around the world. At first, the company’s executives thought De-Gol was completely nuts, but he convinced them to develop a prototype. To bring the design to market, De-Gol approached the Germany-based industrial machinery firm KUKA. Get the picture?Īnother example is Gino Daniel De-Gol, an engineer and inventor who had an absurd idea while looking at a factory robot designed to lift car parts, and asked: “What if you could attach a chair to the end of it? It could make a fun ride.” This amusing query was the genesis of RoboCoaster, the world’s first passenger carrying industrial robot.

IFART REVENUE SOFTWARE

A digital whoopee cushion, the app includes 26 flatulent noises including “Record-A-Fart,” “Fart-a-Friend,” and “Sneak Attack.” Selling for $1.99, it is one of the All-Time Top 20 selling applications on the AppStore, and at its peak was generating revenues of more than $10,000 per day.Īgain imagine suggesting to your boss at a software development company that your organization should enter the virtual fart business, and pitching the idea using a PowerPoint presentation and some ROI (or should we say ROF) projections? Imagine the look on your bosses face if you actually started to verbalise some of the potential fart noises. Or how about Joel Comm, the inventor of the iFart app for the iPad and iPhone. The naively optimistic young person would have taken this as a sign that ‘wild’ ideas are unwelcomed, and made sure to be reassuringly boring in the next product development meeting. They were an instant hit, and turned into one of the greatest toy fads of all time.īut imagine what would have happened if an intern at an established toy company had suggested something as absurd as a pet rock – market research would have almost certainly demonstrated that customers thought the idea stupid, and the intern would have been laughed out of the room. Unlike real pets, the rocks did not need to be fed, walked, bathed, or groomed.

IFART REVENUE MANUAL

He sold the rocks as “hassle-free” pets, complete with a pet training manual and a cardboard box fashioned after a pet carrier. Think about Gary Dahl, the independent inventor of the pet rock.

Our research has shown that the result is that innovation is often boringly incremental, with new products and services rarely triggering real excitement (let alone mirth) from customers. Work has become far too serious, and in most organizations anyone making crazy, strange and outright weird proposals are typically met with frowns and grimaces from the folks in charge. The following is a guest piece by Jamie Anderson and Gabor George Burt.Īs Albert Einstein once said “If at first the idea is not absurd, then there is no hope for it”.īut in the business world, there is a disdain for absurdity.

Ifart revenue